Dave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla, and SubjectLine.com Founder Jay Schwedelson, two experts in the B2B Email Marketing, for a one hour deep dive into what’s working in 2024.

They cover:

• Subject line strategies
• Design do’s and don’ts
• What makes a truly great email in 2024

This is a recording of an Exit Five Live session - to follow along with the examples, check out the deck here.

Timestamps

• (00:00 ) - - Intro to Jay and Pierce
  


• (05:13 ) - - What Personalization Looks Like in 2024
  


• (09:58 ) - - Using “Friendly Froms” to Increase Open Rates
  


• (14:11 ) - - How the Best Emails Are Designed
  


• (17:53 ) - - How Often Should You Send Emails?
  


• (18:57 ) - - Sending a Killer First Email
  


• (26:13 ) - - Your Reader Needs Context
  


• (27:58 ) - - Use First Person for Better Call-to-Action Buttons
  


• (30:56 ) - - How to Avoid Confusing Content
  


• (35:44 ) - - Why You Need To Focus On Building Trust
  


• (37:23 ) - - Writing for Engagement
  


• (44:59 ) - - Email Branding Trends in 2024

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